Get In-Person With Customers As Much As You Possibly Can

The old-school move that has become a top way to stand out in 2025.

We live in the noisiest digital environment in history.

Slack. LinkedIn. Calendars. Ads. AI-written emails. Push notifications. DMs.

Everyone’s “connected.”

But very few are actually connecting.

Which is why the smartest brands are going back to something simple:

Getting on the plane.

The Physical World Is Quiet—And That’s the Opportunity

We’re all competing in the same crowded digital channels…

But the physical world?

It’s wide open.

You know what stands out right now?

• A face-to-face coffee.

• A bespoke gift with a handwritten note.

• Showing up at their office—or their favorite conference—and actually listening.

Because even the busiest executives are still human.

And humans are craving real connection more than ever.

This Used to Be Table Stakes

Twenty years ago, if you wanted to win a deal?

You got on a plane.

You met them in person.

You walked the factory floor.

You sat down across from the decision-maker.

It wasn’t “special”…

It was expected.

And now?

Because everyone is defaulting to digital, showing up in person feels like a superpower.

Why It Works

Because no matter how good your email is…

It can’t compete with eye contact.

No matter how well-crafted your gift is…

It lands even better when you hand it over yourself.

In-person interaction builds:

• Trust faster.

• Momentum quicker.

• Clarity more easily.

The Bottom Line

Yes, digital has its place.

And yes, AI tools are getting better every day.

But if you want to cut through the noise and build relationships that last?

Get on the plane. Go to the event. Shake their hand and buy their filet mignon.

Because what used to be table stakes in business…

Might soon become table stakes again.