LinkedIn CMO 50: The 2024 List

May 14, 2024

Please note: this ranking is an independent effort conducted by our team and has no affiliation or sponsorship from LinkedIn. We compiled this list based on the criterias outlined below to highlight CMOs demonstrating exceptional LinkedIn proficiency.

But first, why?

Did we really need another CMO ranking? I asked myself the same question. With this list, I wanted to celebrate and recognize the CMOs that have cracked the LinkedIn code. Maintaining a LinkedIn presence and network takes time, patience and strategy. Personal branding is an art and - when executed skillfully - benefits not just the individual but all marketers.

What is considered "LinkedIn-savvy"?

We employed a set of 12 criteria to evaluate LinkedIn savviness, with the five most significant ones listed below:

Reciprocal Engagement: LinkedIn thrives on a give-and-take dynamic. Sharing advice, insights, and actively contributing earns a higher ranking.
Consistent, Engaging Content: Posting informative, thought-provoking, and engaging content that consistently spark discussion and interaction with their network. Building thought leadership requires perseverance. These 50 CMOs exemplify thought leadership in their posting habits.
Comprehensive Tool Utilization: A well-crafted profile alone is not enough. Posting, commenting, blogging, hiring, and leveraging the Creator Module contribute to overall savviness. Utilizing various multimedia formats such as videos, infographics, and slideshows to enhance the content and make it more visually appealing.
Follower Count: A minimum of 5,000 followers is required to make the cut for this list.
Professional Headshot: A strong, high-quality headshot serves as the foundation for an impressive profile.